CopilotIQ is a start-up transforming care for seniors with chronic conditions including diabetes and high blood pressure. CopilotIQ's vision is to create a next gen remote patient monitoring platform with connected in-home devices, predictive artificial intelligence, and world-class care. Much like a pilot has a computer and person sitting next to them to ensure they stay safe, we believe every patient deserves to have someone watching over them and ensuring they are healthy.
CopilotIQ was founded by an emergency room doctor and technology entrepreneur who were frustrated that diabetes and blood pressure related issues continue to trend in the wrong direction, and are not being managed with a data-driven approach. So they teamed up to create Copilot, providing world-class care from the comfort of a patient's home.
Why CopilotIQ?
- Rapidly scaling company with tremendous growth opportunity.
- Inspiring Mission: Helping Americans get better quality healthcare, live healthier lives and keep them out of the ER.
- Fully remote and distributed company.
- Opportunity to have a major impact, build, create and define your own path.
- Backed by Tier 1 venture capital firms.
As the Creative Director you possess a strong entrepreneurial spirit, move fast and inspire our audience through design. This is a foundational role and you will lead CopilotIQ's creative strategy, define brand guidelines, execute projects across all brand and marketing channels. With a strong background in concept development, design, strategy and execution you will translate business objectives into inspiring deliverables.
Responsibilities:
- Lead branding efforts, including expansion and growth of the CopilotIQ brand identity as business expands into new areas.
- Manage website revamp and partner with marketing to design high converting landing pages
- Lead the creative development of high impact integrated marketing campaigns, brand messaging and the creative design across digital, traditional and non traditional channels. (focusing on social channels initially)
- Develop brand standard and style guide - brand positioning and story, visual and verbal identity (look, feel, tone) and brand architecture, and ensure they are consistently met.
- Understand performance data of creative assets, and incorporate learnings into future content/assets.
- Lead the internal creative, as well as manage external agencies and freelancers, on creative projects from strategy to conception through execution
- Collaborate with key stakeholders to set the creative strategy to bring the brand to life across initiatives, channels, and products.
- Push the creative envelope and take educated risks to connect with our community in unconventional ways.
What you'll bring to the table:
- 5+ years experience developing creative, innovative marketing strategies, rebrands, or leading the development of brands.
- Hands-on experience in creative disciplines: design, copywriting and/or video production, a strong foundation in graphic design, and typography is preferred
- Experience leading brand development through omnichannel creative impact across omnichannel marketing (Social, Digital, Traditional, Non Traditional).
- A storyteller with excellent verbal and written communication skills.
- Embodies a collaborative creative process, exploring multiple concepts for consideration and ensuring final creative output is delivering on the business objectives.
CopilotIQ is a start-up transforming care for seniors with chronic conditions including diabetes and high blood pressure. CopilotIQ's vision is to create a next gen remote patient monitoring platform with connected in-home devices, predictive artificial intelligence, and world-class care. Much like a pilot has a computer and person sitting next to them to ensure they stay safe, we believe every patient deserves to have someone watching over them and ensuring they are healthy.
CopilotIQ was founded by an emergency room doctor and technology entrepreneur who were frustrated that diabetes and blood pressure related issues continue to trend in the wrong direction, and are not being managed with a data-driven approach. So they teamed up to create Copilot, providing world-class care from the comfort of a patient's home.
Why CopilotIQ?
- Rapidly scaling company with tremendous growth opportunity.
- Inspiring Mission: Helping Americans get better quality healthcare, live healthier lives and keep them out of the ER.
- Fully remote and distributed company.
- Opportunity to have a major impact, build, create and define your own path.
- Backed by Tier 1 venture capital firms.
As the Creative Director you possess a strong entrepreneurial spirit, move fast and inspire our audience through design. This is a foundational role and you will lead CopilotIQ's creative strategy, define brand guidelines, execute projects across all brand and marketing channels. With a strong background in concept development, design, strategy and execution you will translate business objectives into inspiring deliverables.
Responsibilities:
- Lead branding efforts, including expansion and growth of the CopilotIQ brand identity as business expands into new areas.
- Manage website revamp and partner with marketing to design high converting landing pages
- Lead the creative development of high impact integrated marketing campaigns, brand messaging and the creative design across digital, traditional and non traditional channels. (focusing on social channels initially)
- Develop brand standard and style guide - brand positioning and story, visual and verbal identity (look, feel, tone) and brand architecture, and ensure they are consistently met.
- Understand performance data of creative assets, and incorporate learnings into future content/assets.
- Lead the internal creative, as well as manage external agencies and freelancers, on creative projects from strategy to conception through execution
- Collaborate with key stakeholders to set the creative strategy to bring the brand to life across initiatives, channels, and products.
- Push the creative envelope and take educated risks to connect with our community in unconventional ways.
What you'll bring to the table:
- 5+ years experience developing creative, innovative marketing strategies, rebrands, or leading the development of brands.
- Hands-on experience in creative disciplines: design, copywriting and/or video production, a strong foundation in graphic design, and typography is preferred
- Experience leading brand development through omnichannel creative impact across omnichannel marketing (Social, Digital, Traditional, Non Traditional).
- A storyteller with excellent verbal and written communication skills.
- Embodies a collaborative creative process, exploring multiple concepts for consideration and ensuring final creative output is delivering on the business objectives.
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