PPC Manager

***THIS IS A REMOTE POSITION***

ConsumerAffairs is a “managed marketplace” for life’s hardest purchases. Our mission is to help consumers make smart buying decisions in a moment of need.

Every month millions of consumers turn to ConsumerAffairs for help with their considered (often emotional), need-based purchases and we connect hundreds of thousands of them directly to brands. These brands use our SaaS tools to manage their reviews, their presence on ConsumerAffairs, communicate with consumers and generate revenue.

We are a diverse team located remotely across the U.S. and internationally. We are fast-paced and “GRIND-ing out” our core values: Generate Ownership, Resolve Through Data, Invent with Grit, Network to Win and Deliver Impact Daily.

ABOUT THE JOB:

The PPC Manager will work with category managers and internal stakeholders to define the accounts’ goals and strategy. They will be responsible for keyword research, keyword selection, ad copy creation, account set-up, campaign execution, campaign strategy and optimization, and bid management and analysis of all assigned paid media accounts. The PPC Manager will analyze, optimize, and refine campaigns to meet clients’ goals, such as ROAS, CPC, CPA, etc., as they helped to define them at the start of the account.

RESPONSIBILITIES:

• Achieve success for all categories in your assigned book of business
• Define customized PPC strategies to meet your categories' individual needs
• The PPC Manager will Analyze lead or sales performance data to identify campaign optimizations and refinements Implement these optimizations and communicate them to the client as necessary in order to achieve the clients’ goals
• Collaborate with other teams as needed, including analytics, IT (information technology), CRO (conversion rate optimization), SEO (search engine optimization), and social media
• Ability to build strong working relationships across different teams
• Meet professional obligations through efficient work habits such as meeting deadlines, honoring schedules, coordinating resources in an effective and timely manner and demonstrating respect for others

(These responsibilities are not to be construed as a complete statement of all duties performed. Employees will be required to perform other job related duties as required)

Requirements

Education/Licensure/Certification:

• Bachelor's degree in relevant field preferred, but not required

Experience:

• Minimum 2 years of paid search, display management, and/or web analytics experience

Knowledge, skills and abilities:

• Minimum 2 years of paid search, display management, and/or web analytics experience
• Knowledge of Paid Media concepts and best practices
• Experience with Google Ads and Bing Ads
• Knowledge of MS Office suite, especially Excel
• Superior organizational and analytical skills
• Excellent written and verbal communication skills
• Meet professional obligations through efficient work habits such as meeting deadlines, honoring schedules, coordinating resources in an effective and timely manner and demonstrate respect for others
• Stands up for decisions, takes responsibility for results, and shares both good and bad outcomes transparently
• Demonstrates a relentless focus on results with a commitment to deliver; Always starts with a "Let's go GRIND it out" attitude

• Takes decisive action, and confidently changes course if unsuccessful
• Displays a growth mindset to continually improve; encourages everyone around them to to be tenacious and never settle
• Constantly seeks feedback to improve; Focussed on solving issues
• Acts with urgency; delivers top results in hours and days instead of weeks and months

• Relentless in their pursuit of success and possesses the willpower to embrace challenges as opportunities

CORE VALUES:

(our daily GRIND)

GENERATE OWNERSHIP

• Responsibility creates the freedom to quickly deliver value, we make no excuses, and consistently improve results

RESOLVE THROUGH DATA

• We make data-driven decisions, think systematically about ROI and resolve complexity to drive results

INVENT WITH GRIT

• We are intellectually curious, create, take smart risks and grind out results because Fortune Favors the Bold

NETWORK TO WIN

• We foster diversity, build trust through collaboration, close the loop, get to the bottom-line and turn debate into action and results

DELIVER IMPACT DAILY

• We grind it out deliver important work, are efficient, have a relentless sense of urgency and drive results

PHYSICAL REQUIREMENTS AND ENVIRONMENTAL CONDITIONS:

• Location: Remote/ Austin
• Frequency of travel: Occasional travel may be required for meetings, training and/or conferences
• Light physical activities and efforts required in working within an office environment

(Reasonable accommodations will be made in accordance with existing ADA requirements for otherwise qualified individuals with disabilities.)

ConsumerAffairs does not discriminate in admission or access to, or treatment or employment in its programs and activities on the basis of race, color, religion, age, sex, national origin, marital status, disability, genetic information or any other reason prohibited by law.

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Training & Development
• Work From Home
• Free Food & Snacks
• Stock Option Plan