Marketing Analyst

Role Overview

HER is founded on connection. We are facilitators of queer love in all its forms. Our Analytics team honors meaningful relationships, both internally and within the LGBTQ+ community. We value execution through a get-shit-done (GSD) attitude, learning together through change, and celebration of even the small things. A Marketing Analyst at HER is curious, humble, meticulous, organized, and dedicated to the LGBTQ+ user base. At HER, you will support our marketing program in furthering our self-service analytics suite, digging up and analyzing insights to act on, preparing for the future, and structuring tests so that we can improve marketing tactics and create a consistent user experience. You will thrive on our team if you value servant leadership and enjoy distilling a lot of information into a consumable statement to help improve our workflow.

 

Marketing Analyst Responsibilities

• Identify key behaviors, user trends, and own marketing and lifecycle analytics from test design to analysis and reporting.

• Build and maintain dashboards. Ensure stakeholders are equipped with self-service data and insights

• Conduct business case studies and provide ROI analyses for projects and initiatives

• Work with large amounts of data during analysis and validation

• Determine casual impact of marketing enhancements

• Build financial forecasts and predictive models

• Communicate findings to key stakeholders throughout the business in the form of actionable insights

• Serve as the bridge between the business and the analytics teams. Collaborate with various teams to map source data, data pipelines, and define business rules and reporting requirements

• Perform ad-hoc strategic and tactical analysis to advance business decisions

 

Qualifications

• 3+ years as a marketing or product team supporting analyst

• An analytical mindset with advanced Excel, SQL, and third party visualization tools like Metabase

• Preferred ability with data programming languages like R or Python

• Experience with analytics in a digital performance marketing setting

• Advanced understanding of marketing and financial concepts

• Experience with marketing attribution modeling and comparing various types of attribution for performance evaluation

• Refined presentation skills and story development

• Ability to effectively communicate data into actionable items for the marketing team

• Prior experience working in tech is a plus