Marketing Analyst

We are looking for a Marketing Analyst who’ll research and identify ways to build our brand and acquire new clients. Marketing Analyst responsibilities include tracking advertising costs, researching consumer behavior and exploring market trends and opportunities. To be successful in this role, you should have experience with PPC campaigns and be comfortable with processing and analyzing marketing data. Ultimately, you will help us ensure we spend our marketing budget efficiently and we target our audience through successful campaigns.

 

Responsibilities

• Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement
• Track email campaign metrics (delivery, open, click-through rates)
• Conduct competitive research and analyze benchmarking data
• Research and implement marketing tools to support our promotional projects (automation software, social media scheduling etc)
• Work closely with sales and marketing teams to identify opportunities for new client acquisition
• Measure ROI of online and offline advertising campaigns

Requirements

• Work experience as a Marketing Analyst or similar role
• Expertise in Google Analytics
• In-depth understanding of SEM campaign strategies and SEO practices
• Analytical abilities
• BSc in Marketing or relevant field or experience

Benefits

• Insurance:
  • Life Insurance
  • Dental Care
  • Long Term Disability
  • Extended Health Care (Drug plan, Vision, Healthcare Practitioners)
  • Health Care Spending Account

• Work-life balance:
  • Employee Assistance Program
  • Unlimited Vacation Policy
  • Lifestyle Spending Account
  • Flexible Schedule
  • Choose between Remote Work or joining us at our offices in Gatineau or Sherbrooke

 

In addition, we also provide an Office Expense Spending Account, Virtual Health (Akira) and a competitive salary!