Lending Product Marketing Manager

Gate.io was founded in 2013 and has been in the industry for 8 years. It's dedicated to being a safe, stable, and trustworthy digital currency exchange. It is the first trading platform to provide a 100% margin audit. Gate.io has been selected as one of the best global digital currency exchanges many times. It is currently one of the TOP 10 exchanges in the world with real trading volume.

 

About the Role

Gate.io is looking for an expert in Cefi/Defi crypto lending. Your major goal is to convert platform users to use our lending features, such as crypto loans and margin loans. 

 

Responsibilities:

• Perform market research and analysis. Proactively monitor KPIs, competitor landscape, user feedback to iterate overall product, marketing, and business strategy.

• Promote Gate.io lending products, crypto loans, and margin loans, to the platform and other crypto users.

• Research and identify new business opportunities to capture new client segments. 

• Represent the team in communication with cross-functional teams.

• Manage engagement with customers, internal and external parties.

 

Requirements

• Experience with/interest in the digital assets/crypto space is a must. 

• Expert with crypto lending and loan, both on Cefi and Defi; Familiar with every scenario of how people use lending features, know what content can entice users to use our lending services.

• Extremely sensitive on market movement; know when people will borrow crypto to add leverage.

• Good communication skills.

• An excellent copywriter can generate alluring content on lending features. 

• An analytical and data-driven work style. 

• Solution-oriented, highly-motivated, and proactive self-starter 

• Well-rounded interpersonal skills, and experience interacting with diverse personalities