Head of Marketing (B2B SaaS experience required)

Company Description

The contingent workforce (gig workers) industry is enormous, at nearly $500B USD annually and is growing at an accelerated rate. Gig workers demand the power to decide when they are paid and to assure their financial wellbeing. Join Paidiem as we pursue our vision to become the financial operating system for the workforce of the future.  Paidiem is an emerging FinTech, providing efficient contingent workforce management solutions, and providing gig workers with access to income on demand and financial and assurance products to meet their unique needs.

Job Description

 About the Role:   

The Head of Marketing is a key member of the leadership team that will be working closely with the CEO and leadership team to lead all marketing and demand generation efforts. The Head of Marketing has an opportunity to have a high-level impact on our success and direction. This position requires both a visionary and a master practitioner: someone the team can rely on with confidence in their capabilities, creativity, hustle and communication.

Primary Functions:

• Identify opportunities to accelerate growth by building and overseeing multiple customer acquisition and retention strategies for Paidiem, collaboratively with Sales. 

• Create a consistent brand that is top-notch quality in respect to visual aesthetic, multimedia, voice and experience.

• Build, develop and inspire a team of thoughtful, driven and curious individuals. Invest in and support their overall career success.

• Collaborate with Paidiem’s executive and leadership team to refine company vision, strategic priorities, annual/quarterly milestones and corresponding forecasts and budgets.

• Cultivate productive partnerships with other teams including Sales, Customer Success, Finance, Engineering, and Revenue Operations teams to understand the customer, influence the product roadmap, and expand Paidiem’s market reach.

• Build and optimize processes across the marketing organization. Evaluate existing cross-departmental processes. Keep and optimize what works, eliminate redundant processes.

• Optimize our marketing technology stack to fuel top-of-funnel pipeline growth and bottom-of-funnel analysis.

• Define, measure, and optimize quantifiable business, customer, and financial metrics and goals.

Successful Outcomes & Key Measures:

Success in this role will be measured by the following (qualitative and quantitative):

• Overall Team collaboration and contribution to the growth and success of Paidiem 

• Volume and quality of leads and sales funnel

• Logos signed / win rates

• Product launch metrics - content views, adoption, demo requests  

• Revenue growth

• Customer NPS

• And others TBD

Qualifications

• Post-secondary education in a related field

• 8+ years of experience in marketing, B2B (and preferably also B2C) marketing.

• 5+ years of experience in leading, building and managing a Marketing team, 

• A strong track record of compelling work for B2B SaaS and/or Tech companies.

• Prior experience working in a Leadership position at a high growth startup.

• Experience in the following areas: account-based marketing, demand generation, digital marketing, event and content marketing, referral marketing, and community-driven marketing.

• Experience managing multiple projects, with tight timelines, in a fast-paced environment, with multiple stakeholders.

• You're always looking for ways for you and your team to do your job more efficiently, whether with enablement tools, automation, or analytics.

• Ability to move seamlessly between strategy and execution.

• Ability to influence your peers just as exceptionally as you influence clients and prospects.

• Proven track record meeting and exceeding targets of increasing impact and scope.

• Demonstrated team player and highly collaborative  

• Exceptional organizational skills, and verbal and written communication skills

Additional Information

Working at Paidiem:

As a startup, all PAIDIEMers wear multiple hats. It’s essential for all of us to pitch in to do what it takes to help PAIDIEM scale and be successful.  Our functions and roles will evolve as PAIDIEM’s needs change, so being flexible and collaborative is essential to our mutual success.  There are many growth opportunities and paths that PAIDIEMers can take as our business grows and expands. Working at Paidiem, we offer: 

• Work Life Balance: flexible, remote-first environment

• Growth, learning and collaboration

• Fast-paced start-up environment promotes individual ownership over projects & delivery as well as a focus on “getting high impact stuff done”

• Opportunity to build products and services to revolutionize a high-growth industry

• Work with a diverse, highly skilled team of individuals spanning experience in many industries, specializations and backgrounds

We thank all applicants for your interest in Paidiem. Only those applicants selected for an interview will be contacted. Agency referrals or calls will not be accepted. 

Equal Opportunity & Diversity at Paidiem:

We are building products for a diverse world and we need a diverse team to do that successfully. We strongly encourage applications from everyone regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.

Paidiem provides an accessible candidate experience. If you need any accommodations or adjustments throughout the interview process, please let us know.