Company Description
Fjuri (pronounced "fury") is a B2B marketing consulting start-up with decades of collective experience within marketing organizations. We work closely with our clients to develop and apply practical solutions to improve marketing performance by harnessing data, technology, and the latest approaches. One of our Fortune 50 clients affectionately coined the term "the Fjuri effect" to refer to the positive impact that we strive to deliver to each of our clients.
At Fjuri, you will have the opportunity to develop strong marketing and analytical acumen as you work with other marketers and analysts on a broad range of marketing challenges. We value transparency, data, learning, and agility over politics, opinions, egos, and rigid processes. We provide competitive compensation, flexible time off, a work-from-anywhere policy, and ongoing training opportunities for all Fjurians.
Job Description
We are currently hiring for our Head of Data, Analytics, Measurement, and Reporting - a transformational new role, to build out, lead, and deliver expertise across our B2B Demand Generation Data and Measurement Consulting Services division. Someone that can conduct discovery of our B2B clients’ Martech stack and data sources, understand their business and marketing KPIs, and design a measurement framework and ongoing strategy for optimal marketing performance and management. In addition, this person would be able to strategically help guide the data setup, governance, and management to be utilized across dashboards designed with different personas in mind that can better lead to data-decisioning efforts. This person would be able to analyze the data and pluck out key insights, tell the story of how marketing efforts are performing, and include actionable recommendations to our clients at scale. They would work closely with the Client Service Director, other marketing strategy consultants, and a group of database/tech analysts and measurement strategists. This role requires the ability to service multiple clients at one time, by leveraging an efficient, scalable and best practice approach to measurement strategy consulting.
An experienced marketing measurement and analytics strategy professional with a demonstrated history of applying scientific rigor to business questions in a service or consultative environment for B2B Enterprise clients. Skilled in drawing out actionable insights from raw data without confusing those who benefit from them. An expert in data visualization and an experienced presenter of results to Fortune 500 clients. More of a data translator than a data miner.
Consulting work is varied and rigorous, with engagement details and scope determined by the client’s specific challenge. A typical engagement involves working with the client to gather information and data to understand and frame the problem, developing an approach to solve the problem within a given timeframe, performing research and data analysis to develop recommendations, gaining buy-in for our recommendations, and then working with the client and your team to implement those recommendations. This role could add a level of discipline and increased capacity to scale and operationalize around the notion of delivering “mass customization” to our clients.
Responsibilities
- Build a “center of excellence” for the Data, Measurement, Analytics, and Reporting Consulting Services division (you can even re-name it J!) that establishes best practices, efficiencies, builds a best-in-class team of individual contributors and contractors, and partners with cross-functional teams to deliver custom engagements….all at scale.
- Oversee the day-to-day operations of measurement and analytics projects including resource management, quality assurance, and client communication.
- Manage a team of analysts querying data, building dashboards, and generating actionable insights based on marketing performance data, as well as advanced analytics strategy consultants.
- Serve as subject matter expert and solutions architect in measurement and analytics business development process
- A hands-on, collaborative strategic thinker, Player/Coach with demonstrated ability to successfully manage multiple competing large-scale data and analytics measurement engagements and a passion for innovation with a keen ability to identify unique analytic solutions to solve complex business problems.
- Hands-on analyst, who finds it most rewarding when they can directly help clients be successful - whether optimizing a media mix for a new product launch in real-time, to partnering with clients to help develop their demand generation strategy for acquiring new leads and opportunities, utilizing data sources such as SalesForce (CRM) and Marketo (Marketing Automation) for instance, to manage leads as they move through the path-to-purchase.
- Help define marketing KPIs and design analytics strategy used to design marketing ROI dashboards to track media effectiveness and allow for mid-campaign course corrections to optimize media efficiency and meet goals.
- Outline how to align KPIs to decision making, eliminating data siloes, and recommending the measurement methodological approach with change management best practices
Qualifications
This role is perfect for a Marketing Measurement Data and Analytics trusted advisor/consultant/leader who would be excited by the opportunity to leverage their analytics and leadership skills to build and scale a measurement consulting practice to a start-up environment for the first time, establishing best practices and scaling operational efforts to ultimately build a center of excellence that standardizes, templatizes, innovates, automates, and delivers “mass customization.” A B2B marketing measurement leader that not only thrives in scaling start-up business and operating cultures, but that is interested in partnering with the Exec Leadership team to transform a consulting/services business model into functioning more like a product-driven/tech business built for scale. Someone who is interested in working on a broad set of strategic and technical marketing challenges with different clients across different industries. The ideal candidate is a B2B marketing measurement generalist that has a vision for building out a practice, feels comfortable writing the blueprint, is collaborative, comfortable with ambiguity, and is capable of working outside of their comfort zone. You should enjoy taking ownership of hard problems and working closely with a diverse team to develop, test, and iterate toward a solution that you will then help to execute.
Qualifications
- 15+ years of experience in Marketing Data, Measurement, Analytics, Reporting, and Marketing Tech, with 3+ years specifically in B2B Demand Generation measurement and analytics
- Working knowledge of B2B marketing and media strategies that deliver on key business metrics, planning, and buying to better inform overall marketing measurement approach, demand generation, and ongoing ROI/ROMO management.
- Working knowledge of marketing measurement approaches, i.e. econometric modeling, digital multi-touch attribution, experimental A/B testing, predictive modeling, etc. and able to advise when and how to best leverage those approaches.
- Working knowledge of software or approaches that enable full marketing ROI management used to rally organizations to embrace a data-driven decision-making culture to maximize marketing impact…not necessarily in terms of implementing those software/tools, but able to advise when and how to leverage them.
- Excellent analytical and communication skills; develop presentations
- Ability to conduct advanced data analysis to discover key insights and deliver actionable recommendations through tools such as SQL, Google Analytics, Adobe Analytics, Tableau, etc.
- Ownership mentality and a drive to deliver measurable impact
- Core Competencies: Integrated Marketing (Digital and Traditional) Analytics, Actionable Insights, Software as a Service (SaaS), Multi-Channel Attribution, Media Mix Optimization, predictive analytics, Google Analytics and Adobe Analytics, Digital B2C Tactics (SalesForce Marketing Cloud, Google Ads, Adobe Ad Cloud, Facebook, etc.), Portfolio Planning, Consulting, ROI Management, Analytics Operations, Measurement Frameworks, Data Visualization, SQL, R, Tableau, Excel and Powerpoint to turn raw data into actionable insights.
Additional Information
We assess candidates against a variety of factors including experience, skills, and analytical ability. As a data-driven consultancy, we utilize methods such as online testing, case interviews, and fit interviews throughout our hiring process. All your information will be kept confidential according to EEO guidelines.
Fjuri (pronounced "fury") is a B2B marketing consulting start-up with decades of collective experience within marketing organizations. We work closely with our clients to develop and apply practical solutions to improve marketing performance by harnessing data, technology, and the latest approaches. One of our Fortune 50 clients affectionately coined the term "the Fjuri effect" to refer to the positive impact that we strive to deliver to each of our clients.
At Fjuri, you will have the opportunity to develop strong marketing and analytical acumen as you work with other marketers and analysts on a broad range of marketing challenges. We value transparency, data, learning, and agility over politics, opinions, egos, and rigid processes. We provide competitive compensation, flexible time off, a work-from-anywhere policy, and ongoing training opportunities for all Fjurians.
We are currently hiring for our Head of Data, Analytics, Measurement, and Reporting - a transformational new role, to build out, lead, and deliver expertise across our B2B Demand Generation Data and Measurement Consulting Services division. Someone that can conduct discovery of our B2B clients’ Martech stack and data sources, understand their business and marketing KPIs, and design a measurement framework and ongoing strategy for optimal marketing performance and management. In addition, this person would be able to strategically help guide the data setup, governance, and management to be utilized across dashboards designed with different personas in mind that can better lead to data-decisioning efforts. This person would be able to analyze the data and pluck out key insights, tell the story of how marketing efforts are performing, and include actionable recommendations to our clients at scale. They would work closely with the Client Service Director, other marketing strategy consultants, and a group of database/tech analysts and measurement strategists. This role requires the ability to service multiple clients at one time, by leveraging an efficient, scalable and best practice approach to measurement strategy consulting.
An experienced marketing measurement and analytics strategy professional with a demonstrated history of applying scientific rigor to business questions in a service or consultative environment for B2B Enterprise clients. Skilled in drawing out actionable insights from raw data without confusing those who benefit from them. An expert in data visualization and an experienced presenter of results to Fortune 500 clients. More of a data translator than a data miner.
Consulting work is varied and rigorous, with engagement details and scope determined by the client’s specific challenge. A typical engagement involves working with the client to gather information and data to understand and frame the problem, developing an approach to solve the problem within a given timeframe, performing research and data analysis to develop recommendations, gaining buy-in for our recommendations, and then working with the client and your team to implement those recommendations. This role could add a level of discipline and increased capacity to scale and operationalize around the notion of delivering “mass customization” to our clients.
Responsibilities
- Build a “center of excellence” for the Data, Measurement, Analytics, and Reporting Consulting Services division (you can even re-name it J!) that establishes best practices, efficiencies, builds a best-in-class team of individual contributors and contractors, and partners with cross-functional teams to deliver custom engagements….all at scale.
- Oversee the day-to-day operations of measurement and analytics projects including resource management, quality assurance, and client communication.
- Manage a team of analysts querying data, building dashboards, and generating actionable insights based on marketing performance data, as well as advanced analytics strategy consultants.
- Serve as subject matter expert and solutions architect in measurement and analytics business development process
- A hands-on, collaborative strategic thinker, Player/Coach with demonstrated ability to successfully manage multiple competing large-scale data and analytics measurement engagements and a passion for innovation with a keen ability to identify unique analytic solutions to solve complex business problems.
- Hands-on analyst, who finds it most rewarding when they can directly help clients be successful - whether optimizing a media mix for a new product launch in real-time, to partnering with clients to help develop their demand generation strategy for acquiring new leads and opportunities, utilizing data sources such as SalesForce (CRM) and Marketo (Marketing Automation) for instance, to manage leads as they move through the path-to-purchase.
- Help define marketing KPIs and design analytics strategy used to design marketing ROI dashboards to track media effectiveness and allow for mid-campaign course corrections to optimize media efficiency and meet goals.
- Outline how to align KPIs to decision making, eliminating data siloes, and recommending the measurement methodological approach with change management best practices
This role is perfect for a Marketing Measurement Data and Analytics trusted advisor/consultant/leader who would be excited by the opportunity to leverage their analytics and leadership skills to build and scale a measurement consulting practice to a start-up environment for the first time, establishing best practices and scaling operational efforts to ultimately build a center of excellence that standardizes, templatizes, innovates, automates, and delivers “mass customization.” A B2B marketing measurement leader that not only thrives in scaling start-up business and operating cultures, but that is interested in partnering with the Exec Leadership team to transform a consulting/services business model into functioning more like a product-driven/tech business built for scale. Someone who is interested in working on a broad set of strategic and technical marketing challenges with different clients across different industries. The ideal candidate is a B2B marketing measurement generalist that has a vision for building out a practice, feels comfortable writing the blueprint, is collaborative, comfortable with ambiguity, and is capable of working outside of their comfort zone. You should enjoy taking ownership of hard problems and working closely with a diverse team to develop, test, and iterate toward a solution that you will then help to execute.
Qualifications
- 15+ years of experience in Marketing Data, Measurement, Analytics, Reporting, and Marketing Tech, with 3+ years specifically in B2B Demand Generation measurement and analytics
- Working knowledge of B2B marketing and media strategies that deliver on key business metrics, planning, and buying to better inform overall marketing measurement approach, demand generation, and ongoing ROI/ROMO management.
- Working knowledge of marketing measurement approaches, i.e. econometric modeling, digital multi-touch attribution, experimental A/B testing, predictive modeling, etc. and able to advise when and how to best leverage those approaches.
- Working knowledge of software or approaches that enable full marketing ROI management used to rally organizations to embrace a data-driven decision-making culture to maximize marketing impact…not necessarily in terms of implementing those software/tools, but able to advise when and how to leverage them.
- Excellent analytical and communication skills; develop presentations
- Ability to conduct advanced data analysis to discover key insights and deliver actionable recommendations through tools such as SQL, Google Analytics, Adobe Analytics, Tableau, etc.
- Ownership mentality and a drive to deliver measurable impact
- Core Competencies: Integrated Marketing (Digital and Traditional) Analytics, Actionable Insights, Software as a Service (SaaS), Multi-Channel Attribution, Media Mix Optimization, predictive analytics, Google Analytics and Adobe Analytics, Digital B2C Tactics (SalesForce Marketing Cloud, Google Ads, Adobe Ad Cloud, Facebook, etc.), Portfolio Planning, Consulting, ROI Management, Analytics Operations, Measurement Frameworks, Data Visualization, SQL, R, Tableau, Excel and Powerpoint to turn raw data into actionable insights.
We assess candidates against a variety of factors including experience, skills, and analytical ability. As a data-driven consultancy, we utilize methods such as online testing, case interviews, and fit interviews throughout our hiring process. All your information will be kept confidential according to EEO guidelines.
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