Growth Marketing Manager

About Plato

Plato is on a mission to empower engineering and product teams to unlock their full potential. Using our proprietary Talent Growth Platform, we connect engineering and product professionals with industry experts for personalized talent coaching, powerful 1-1 mentorship sessions with our incredibly mentor community, and networking opportunities that drive personal and professional growth.

 

We're backed by a group of impressive advisors and investors including SaaStr, Y Combinator, the Slack Fund, S28 Capital, Eric Yuan (Zoom), Mathilde Collin (Front), Andrew Miklas (PagerDuty), and many more!

 

Your Ownership and Impact

• Support the Director, Growth with the development of Plato’s overall growth strategy focused on building and executing go-to-market demand and lead generation initiatives that positively impact pipeline generation and growth goals

• Build and execute a comprehensive growth marketing strategy and corresponding marketing programs for your assigned segment including developing target audience personas, ideal customer personas, messaging, and targeting

• Create, maintain, and execute on a growth program calendar that outlines key programs, initiatives, and events that will impact marketing funnel generation (leads and pipeline)

• Plan and execute growth initiatives and campaigns across multiple mediums including email campaigns, calling campaigns, in-person events, digital events, direct mail, paid advertisements, associations, webinars, social media, and partnerships

• Develop a strong understanding of Plato’s target audiences and drive internal prospect education including the development of personas and messaging to create highly personalized and engaging programs

• Collaborate with cross-functional teams to achieve growth goals including working closely with BDR, Sales, Product, Customer, Finance, and Operations Teams

• Provide guidance to content writers and graphic designers on the development of campaign materials to ensure branding and messaging is consistent with program brief

• Track and analyze campaign data across the marketing funnel and apply findings to continuously improve

• Own monthly pipeline generation goals and be responsible for achieving them

• Accurately report on the impact of growth initiatives including funnel metrics, conversion rates, cost, ROI, and overall impact on pipeline and revenue 

• Other tasks as assigned

Your Skills and Background

• 5+ years of growth marketing, demand generation, marketing programs, or lead generation experience

• Previous experience working in a high-growth technology company, preferably within SaaS

• Demonstrated experience planning and executing multi-channel demand generation and lead generation programs with a track record of success

• Strong understanding of growth fundamentals and best practices, attribution, intent, funnel optimization, analytics, and reporting

• Strong written and verbal communication skills

• Understanding of all core channels involved in planning and executing successful campaigns

• Previously held a target number of leads and pipeline to generate

• Growth mindset with a willingness to learn from others, solicit feedback, and provide constructive positive and negative feedback

• Experience using marketing technology including HubSpot, Salesforce, Lemlist, Customer.io, Builder.io, Koala, Outreach, etc.

• High sense of ownership with a commitment to delivering high quality initiatives and programs that enable us to achieve our targets

 

Why Choose Plato

At Plato, you’ll be given the opportunity to contribute to something truly meaningful that positively impacts thousands of people around the world. Aligning with our mission, we believe that by investing in our team members’ personal and professional development, we can unlock Plato’s full potential and build a thriving work environment for the greater tech community. Even a 10% improvement here will lead to a ripple effect that will benefit our community. 

 

We spend nearly all of our waking lives at work, let’s make it better! Here are some of the ways we do that at Plato:

• Work from anywhere: On our fully-remote team, you can work from anywhere in the world as long as you have 3-4 hours of PT overlap for non-customer facing roles and 5 hours PT overlap for customer-facing roles. 

• Unlimited responsible time off: Take time away to do what you love and recharge with unlimited responsible time off. 

• Competitive compensation and opportunity for advancement: Grow within your role or try something new with opportunities for advancement within Plato.

• Comprehensive benefits package: Medical, dental, and vision coverage to keep you happy and healthy. 

• In-person team building activities: We bring our team members together for regular in-person events in awesome locations like the Metaverse, France, Mexico, New Orleans, California, and Spain to name a few! 

• Work with amazing companies: Hundreds of top technology companies have chosen Plato to strengthen their teams including DocuSign, Box, Segment, Rakuten, SurveyMonkey, and Betterment. 

• A diverse team from around the world: Work and learn from a group of diverse team members from around the world including the United States, Canada, France, Spain, South Africa, Germany, Poland, Switzerland, India, Brazil, and more. 

 

Plato is an equal opportunity employer that is committed to inclusion and diversity in the workplace. All qualified applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, age, nationality, disability, protected veteran status, gender identify, or any other factor protected by applicable federal, state, or local laws. 

Learn more about your equal employment opportunity (EEO) rights as an applicant here.

Plato is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need reasonable accommodation because of a disability for any part of the employment process, please provide us with additional information on the nature of your request.