ABOUT THE ORGANIZATIONEL Education is a national nonprofit partnering with K-12 educators to transform public schools and districts into hubs of opportunity for all students to achieve excellent equitable outcomes. EL Education is guided by a vision of education equity and student potential, by a reimagined definition of student achievement, and offers research-proven resources and practices, including the acclaimed EL Education K-8 Language Arts curriculum, Core Practices, and aligned professional learning. EL Education was founded in 1991 and currently serves 440,000 students in diverse communities across the country. Learn more at ELEducation.org.
ABOUT THE POSITIONThe Director, Product Management is a new position that reports to the Managing Director, Product. In this role, the Director of Product Management will lead a team that monitors the K-12 education market landscape and develops effective go-to-market plans linked to EL Education’s Strategic Vision. The Director and team will manage the product lifecycle from initial market research through the product approval process, budgeting, launch, development process, sales enablement, marketing, and professional learning.
The ideal candidate has experience leading a product management team to work agilely and collaboratively across stakeholder groups with constant focus on product-market fit.
RESPONSIBILITIESSpecific responsibilities include:
Business and Product Planning
- Leverage research (academic, competition, customer feedback) and data (usage, efficacy studies, and so on) to define the strategic vision, set goals, measure results, and support the delivery of high-quality products.
- Report regularly on market trends, competitive issues and products, and the customer problem/opportunity space to stakeholders.
- Drive the business planning process with products that are aligned to EL Education’s overarching vision and strategic product roadmap, including development of ROI statements for certain products.
- Develop product plans by identifying potential products, conducting market research, generating product requirements, and determining specifications, timetables, pricing, and time-integrated plans.
- Lead cross-functional teams to execute against product plans.
- Manage/align schedules and interdependencies and foster communication across internal stakeholders, including finance/budget, content development, professional learning, partnerships, sales enablement, and production.
- Make recommendations for products, including product customization, new products or product components, and pricing models.
Portfolio Management
- Manage a portfolio of products in EL Education’s non-traditional publishing environment, which includes open educational resources and products distributed through partnerships
- Manage the product cycle from the discovery phase through the iterative design process, including product approval, development, and launch as well as the maintenance and sunsetting of digital products.
- With Finance, analyze financial performance of products, including investment, revenue, and profitably. Manage product budgets with the Finance team.
- Analyze and evaluate the market performance and product positioning/value propositions of products.
- Implement pricing plans for print and digital solutions in line with product strategy.
- Work closely across teams to assist with the development of new product development partners as well as on customization opportunities with existing customers.
Marketing and Sales Strategy
- Provide source data for product line communications by defining product marketing communication objectives with the product marketing team.
- Work with the product marketing team to plan go-to-market strategy for products and professional learning solutions.
- Identify product positioning strategies and value propositions in partnerships with product marketing, finance, and sales enablement teams to ensure competitive position for products and professional learning solutions.
Performance Management
- Recruit, hire, supervise, and retain a diverse team to maximize impact and staff growth potential.
- Providing ongoing feedback and differentiated coaching to direct reports.
- Ensure ongoing talent management and career development across the product management team.
Requirements
CANDIDATE QUALIFICATIONSAn ideal candidate will have the following demonstrated skills and competencies:
- BA/BS in related discipline with 10+ years of related industry or functional experience
- People management experience and skills
- Proven ability to lead complex new product launches and transformational initiatives for the organization
- Background and experience with Agile work management and/or the ability to effectively communicate complex processes in and across teams
- Product innovation and development track record
- Knowledge of the K12 literacy market, culturally responsive teaching, implementation of DEI initiatives in publishing, and learning infused with social emotional learning/character education
- Proficiency with tools such as Smartsheet, Asana, Airtable, MS Office Suite
- Strong written and oral communication skills, whether in face-to-face meetings, conference calls, and/or online meetings
- Availability to travel: less than 20% of the time
- Proof of COVID-19 vaccination is required for employment, absent an approved medical or religious accommodation.
Benefits
COMPENSATIONWe offer a competitive salary commensurate with experience and a wide variety of benefits, including paid time off, 403b match, maternity/paternity/adoption leave, medical/dental/vision insurance, and more.
START DATEThis role is available for immediate start. Applications will be reviewed until the position is filled.
ANTI-DISCRIMINATION POLICY AND COMMITMENT TO DIVERSITYEL Education seeks individuals of all diverse backgrounds to apply for this position. We are committed to maximizing the diversity of our organization and want to engage all those who can contribute to this effort. EL Education provides equal employment opportunities for all applicants and employees and prohibits discrimination with respect to the hiring or promotion of individuals, conditions of employment, disciplinary and discharge practices, or any other aspect of employment on the basis of sex, race, color, national origin or citizenship status, age, religion, sexual orientation, marital status, pregnancy and parental status, HIV status, gender identity and expression, status with regard to public assistance, status as a veteran, or physical or mental disability or any other factor which cannot lawfully be used as a basis for an employment decision. EOE
VEVRAA Federal Contractor
EL Education is a national nonprofit partnering with K-12 educators to transform public schools and districts into hubs of opportunity for all students to achieve excellent equitable outcomes. EL Education is guided by a vision of education equity and student potential, by a reimagined definition of student achievement, and offers research-proven resources and practices, including the acclaimed EL Education K-8 Language Arts curriculum, Core Practices, and aligned professional learning. EL Education was founded in 1991 and currently serves 440,000 students in diverse communities across the country. Learn more at ELEducation.org.
The Director, Product Management is a new position that reports to the Managing Director, Product. In this role, the Director of Product Management will lead a team that monitors the K-12 education market landscape and develops effective go-to-market plans linked to EL Education’s Strategic Vision. The Director and team will manage the product lifecycle from initial market research through the product approval process, budgeting, launch, development process, sales enablement, marketing, and professional learning.
The ideal candidate has experience leading a product management team to work agilely and collaboratively across stakeholder groups with constant focus on product-market fit.
Specific responsibilities include:
Business and Product Planning
- Leverage research (academic, competition, customer feedback) and data (usage, efficacy studies, and so on) to define the strategic vision, set goals, measure results, and support the delivery of high-quality products.
- Report regularly on market trends, competitive issues and products, and the customer problem/opportunity space to stakeholders.
- Drive the business planning process with products that are aligned to EL Education’s overarching vision and strategic product roadmap, including development of ROI statements for certain products.
- Develop product plans by identifying potential products, conducting market research, generating product requirements, and determining specifications, timetables, pricing, and time-integrated plans.
- Lead cross-functional teams to execute against product plans.
- Manage/align schedules and interdependencies and foster communication across internal stakeholders, including finance/budget, content development, professional learning, partnerships, sales enablement, and production.
- Make recommendations for products, including product customization, new products or product components, and pricing models.
Portfolio Management
- Manage a portfolio of products in EL Education’s non-traditional publishing environment, which includes open educational resources and products distributed through partnerships
- Manage the product cycle from the discovery phase through the iterative design process, including product approval, development, and launch as well as the maintenance and sunsetting of digital products.
- With Finance, analyze financial performance of products, including investment, revenue, and profitably. Manage product budgets with the Finance team.
- Analyze and evaluate the market performance and product positioning/value propositions of products.
- Implement pricing plans for print and digital solutions in line with product strategy.
- Work closely across teams to assist with the development of new product development partners as well as on customization opportunities with existing customers.
Marketing and Sales Strategy
- Provide source data for product line communications by defining product marketing communication objectives with the product marketing team.
- Work with the product marketing team to plan go-to-market strategy for products and professional learning solutions.
- Identify product positioning strategies and value propositions in partnerships with product marketing, finance, and sales enablement teams to ensure competitive position for products and professional learning solutions.
Performance Management
- Recruit, hire, supervise, and retain a diverse team to maximize impact and staff growth potential.
- Providing ongoing feedback and differentiated coaching to direct reports.
- Ensure ongoing talent management and career development across the product management team.
Requirements
An ideal candidate will have the following demonstrated skills and competencies:
- BA/BS in related discipline with 10+ years of related industry or functional experience
- People management experience and skills
- Proven ability to lead complex new product launches and transformational initiatives for the organization
- Background and experience with Agile work management and/or the ability to effectively communicate complex processes in and across teams
- Product innovation and development track record
- Knowledge of the K12 literacy market, culturally responsive teaching, implementation of DEI initiatives in publishing, and learning infused with social emotional learning/character education
- Proficiency with tools such as Smartsheet, Asana, Airtable, MS Office Suite
- Strong written and oral communication skills, whether in face-to-face meetings, conference calls, and/or online meetings
- Availability to travel: less than 20% of the time
- Proof of COVID-19 vaccination is required for employment, absent an approved medical or religious accommodation.
Benefits
We offer a competitive salary commensurate with experience and a wide variety of benefits, including paid time off, 403b match, maternity/paternity/adoption leave, medical/dental/vision insurance, and more.
This role is available for immediate start. Applications will be reviewed until the position is filled.
EL Education seeks individuals of all diverse backgrounds to apply for this position. We are committed to maximizing the diversity of our organization and want to engage all those who can contribute to this effort. EL Education provides equal employment opportunities for all applicants and employees and prohibits discrimination with respect to the hiring or promotion of individuals, conditions of employment, disciplinary and discharge practices, or any other aspect of employment on the basis of sex, race, color, national origin or citizenship status, age, religion, sexual orientation, marital status, pregnancy and parental status, HIV status, gender identity and expression, status with regard to public assistance, status as a veteran, or physical or mental disability or any other factor which cannot lawfully be used as a basis for an employment decision. EOE
VEVRAA Federal Contractor
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