The Director of Public Relations and Communications will be responsible for managing all aspects of Birdeye’s global public relations, corporate reputation, and organic social media strategy/execution.
What you’ll do:
- Design and implement the global PR and communications strategy for Birdeye.
- Develop and execute a strategic PR and social media initiatives to ensure alignment with business strategy and key corporate goals
- Act as Birdeye’s official press representative, handling all media inquiries, providing clear responses that speak to the brand on behalf of key spokespeople
- Plan, budget, and implement PR and social media initiatives ensuring all compliance and regulatory standards are met
- Prepare press releases and other content (e.g. responses, statements, bylined articles, Q&As, OpEds, factsheets, etc.) in line with the corporate vision
- Drive brand awareness, engage our communities, and support the Birdeye story on social channels. This includes, but is not limited to, generating new sales leads, increasing customer retention and engagement, and fueling online conversations supporting the brand vision narrative.
- Define measurements to evaluate PR and social media activities in order to continuously improve the plan’s effectiveness in driving brand consideration and new client acquisition/retention.
- Collate and analyze media coverage, providing regular feedback on ROI and measuring against specified PR and social media objectives
- Monitor competitor PR activities and keep abreast of industry trends and regulatory changes and proactively pitch media story ideas to target media, and where appropriate, materials in response
- Collaborate with the executive leadership team on PR and communications initiatives.
- Communications will include both internal and external comms.
Requirements
- Bachelor’s degree in Public Relations, Communications, Journalism, or related field.
- 8-10+ years experience of leading public relations and social media teams at B2B-focused companies. Agency experience would be a plus.
- 4+ years of experience in a SaaS-based B2B environment
- Experience building out new teams would be a plus.
- Excellent writing skills and ability to translate narratives into different formats (from story pitches to presentations).
- Experience in managing significant media and analyst partnerships and other third parties, PR and social media budgets, and driving significant brand visibility and traffic growth.
- Solid working knowledge of current PR and social software tools and Internet technologies and aptitude to learn, understand and apply new technologies.
- Excellent media relationships with B2B and technology media.
- Proven record of pitching and placing proactive media stories and reactively managing press inquiries across consumer and technology media.
Why You’ll Join Us
At Birdeye, we know that our success is tied to our customers’ success, so we are continually raising the bar for ourselves and others around us to deliver meaningful results.
We seek to innovate and to be the #1 product in our category, which means we need to drive results for our customers and to always deliver what we commit.
Our quality needs to be world-class and second to none, so we are exceptionally hands-on to get work done. We roll up our sleeves and DO.
Working at Birdeye means being part of a tight-knit family that helps you succeed and loves to celebrate with you! We find strength in diversity and inclusion, so we strive to find different points of view and expect everyone to represent their authentic self at all times.
Benefits
- Employer-paid benefits with multiple health plan options (HSA, PPO)
- Unlimited PTO
- 401(k) with company match
- Flexible work from home options available
- Maternity & Paternity Leave
- Employee Resource Groups - network with like-minded "Birds"
- Abundant opportunities that come with a dynamic and fast-growing organization!
The Director of Public Relations and Communications will be responsible for managing all aspects of Birdeye’s global public relations, corporate reputation, and organic social media strategy/execution.
What you’ll do:
- Design and implement the global PR and communications strategy for Birdeye.
- Develop and execute a strategic PR and social media initiatives to ensure alignment with business strategy and key corporate goals
- Act as Birdeye’s official press representative, handling all media inquiries, providing clear responses that speak to the brand on behalf of key spokespeople
- Plan, budget, and implement PR and social media initiatives ensuring all compliance and regulatory standards are met
- Prepare press releases and other content (e.g. responses, statements, bylined articles, Q&As, OpEds, factsheets, etc.) in line with the corporate vision
- Drive brand awareness, engage our communities, and support the Birdeye story on social channels. This includes, but is not limited to, generating new sales leads, increasing customer retention and engagement, and fueling online conversations supporting the brand vision narrative.
- Define measurements to evaluate PR and social media activities in order to continuously improve the plan’s effectiveness in driving brand consideration and new client acquisition/retention.
- Collate and analyze media coverage, providing regular feedback on ROI and measuring against specified PR and social media objectives
- Monitor competitor PR activities and keep abreast of industry trends and regulatory changes and proactively pitch media story ideas to target media, and where appropriate, materials in response
- Collaborate with the executive leadership team on PR and communications initiatives.
- Communications will include both internal and external comms.
Requirements
- Bachelor’s degree in Public Relations, Communications, Journalism, or related field.
- 8-10+ years experience of leading public relations and social media teams at B2B-focused companies. Agency experience would be a plus.
- 4+ years of experience in a SaaS-based B2B environment
- Experience building out new teams would be a plus.
- Excellent writing skills and ability to translate narratives into different formats (from story pitches to presentations).
- Experience in managing significant media and analyst partnerships and other third parties, PR and social media budgets, and driving significant brand visibility and traffic growth.
- Solid working knowledge of current PR and social software tools and Internet technologies and aptitude to learn, understand and apply new technologies.
- Excellent media relationships with B2B and technology media.
- Proven record of pitching and placing proactive media stories and reactively managing press inquiries across consumer and technology media.
Why You’ll Join Us
At Birdeye, we know that our success is tied to our customers’ success, so we are continually raising the bar for ourselves and others around us to deliver meaningful results.
We seek to innovate and to be the #1 product in our category, which means we need to drive results for our customers and to always deliver what we commit.
Our quality needs to be world-class and second to none, so we are exceptionally hands-on to get work done. We roll up our sleeves and DO.
Working at Birdeye means being part of a tight-knit family that helps you succeed and loves to celebrate with you! We find strength in diversity and inclusion, so we strive to find different points of view and expect everyone to represent their authentic self at all times.
Benefits
- Employer-paid benefits with multiple health plan options (HSA, PPO)
- Unlimited PTO
- 401(k) with company match
- Flexible work from home options available
- Maternity & Paternity Leave
- Employee Resource Groups - network with like-minded "Birds"
- Abundant opportunities that come with a dynamic and fast-growing organization!
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