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Director of Product Marketing

SparkPlug
USA Only

TL;DR:
  • Ground-floor Director of Product Marketing role at venture-backed startup (TenOneTen Ventures, Jason Calacanis)
  • The position is entirely remote, forever, with twice-annual all-expenses-paid team retreats
  • Significant equity package, huge upside as we revolutionize a $20 trillion (yes, with a t) global industry
  • Salary range from $130k - $170k, unlimited PTO, competitive health benefits, wellness incentives
  • Epic team of A+ players, executing and having a ton of fun doing it. We’d love to have you join us!
About Us

SparkPlug is realigning the economics of the retail and restaurant industries to make every employee an owner. In CPG and service industry verticals like beauty, outdoor gear, and full-service restaurants, customers rely on the product recommendation of point-of-purchase experts up to 92% of the time (be it a beauty consultant, bartender, or a member of the Geek Squad). SparkPlug allows brands to directly reward these key influencers for every sale they generate with cash via gamified commissions, contests, and goals. We drive more revenue for brands, improve employee performance for retailers, and empower frontline workers across the world with fair compensation and economic equality, all based on the sales revenue they generate each day.

We’re a San Francisco, CA-based company hiring for a ground-floor customer success team member to help us enter the hyper-growth phase. We’re backed by top VCs and angels like TenOneTen Ventures, the inventors of Google AdSense, Jason Calacanis, and the CEO of Foursquare, and we’re working to revolutionize the future of the nearly 20 trillion-dollar global brick and mortar retail market. We solve problems for some of the most interesting consumer product verticals around, and we need product-obsessed rockstars who can help us continuously improve SparkPlug!

 

About You
  • You are a highly motivated, finance professional ready to own a crucial SaaS vertical
  • You have the dedication and entrepreneurial spirit to help grow a rocketship startup to unicorn status
  • You are a personable team player with outstanding verbal and written communication skills
  • You are organized, process-minded, and highly analytical
  • You can give and receive feedback and productively collaborate with team members
  • You can work remotely and manage your own time effectively
  • You believe in our mission to help brick and mortar employees and businesses thrive
About the Position

Responsibilities:

  • Design and implement comprehensive marketing strategies to create awareness of the company’s business activities
  • Supervise the department and provide guidance and feedback to other marketing professionals
  • Produce ideas for promotional events or activities and organize them efficiently
  • Plan and execute campaigns for corporate promotion, launching of new product lines, etc.
  • Monitor progress and submit performance reports
  • Responsible for producing valuable content for the company’s online presence, editorial design, and organizing the company’s publications
  • Conduct general market research to keep abreast of trends and competitor’s marketing movements
  • Control budgets and allocate resources amongst projects
  • Become the organization’s agent towards external parties such as media, stakeholders, and potential clients and build strategic partnerships
  • Set current and long-term goals for internal teams
  • Design and review the Marketing department’s budget
  • Forecast hiring needs for the Marketing department
  • Participate in the quarterly and annual planning of the company’s objectives
  • Track competitors’ activities

Requirements

Must-Have
  • Proven experience as a Product Marketing Director, Brand Manager, or similar role.
  • Excellent leadership and organizing skills
  • Exquisite communication and interpersonal skills
  • Up to speed with current and online marketing techniques and best practices
  • Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends, etc.) and Google Adwords
  • Customer-oriented approach with aptitude
  • Strong analytical and project management skills
  • Strategic mindset, with the ability to make difficult decisions
  • Experience with CRM software and digital marketing tools and techniques
  • BSc/BA in business administration, marketing, and communications or relevant field
Nice to Have
  • Experience at a SaaS company dealing with marketing strategies and projects
  • Experience working as a frontline employee in retail, restaurant, or service industry roles
  • Experience working in early-stage, high growth company environments

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