Company Description
Guidance, the global ecommerce leader of Magento, Episerver, Shopify Plus and BigCommerce solutions, invites you accelerate, win and evolve. Our renowned technology and creative innovators have shaped ecommerce for 25 years across thousands of mid-market and enterprise brands, manufacturers and retailers in both B2C and B2B. We deliver award-winning customer experiences that outperform the competition and define tomorrow's industry champions.
If you would like to work with category leaders like FitBit, Popcultcha, K-Swiss, Foot Locker, James Perse, Travis Mathew, Vince Camuto, Kate Somerville, Brixton and Huf, we want to meet you.
Job Description
Guidance seeks a Director of Partner and Channel Marketing who will be the voice of Guidance to our growing partner ecosystem. You will create and execute a partner development strategy to enhance the business relationships between Guidance and its channel partners, including strategic platform partners like Magento, Optimizely, Shopify Plus and BigCommerce. Partners will work closely with you as Guidance’s primary point of contact, and you will collaborate with internal teams (i.e., CX, project management and development) to focus on driving revenue, retention, and relevancy for both Guidance and its partners.
This role reports to our CIO/Head of Sales.
Responsibilities
- Develop strategies and materials for partner enablement and co-marketing activities in support of the sales strategy
- Manage and lead all aspects of marketing plans and partner-facing events
- Create and execute quarterly marketing plans with primary platform partners to generate demand and meet sales pipeline objectives
- Develop content for partner marketing opportunities including webinars, blog posts, social media, and PR
- Create and manage content to support partner programs
- Manage, track and report on opportunities generated by platform partners
- Be the single point of contact for all internal customers representing the needs and opportunities for communicating to and engaging with partners
- Track and report progress on KPIs and ROI metrics, including performance of partner marketing programs
- Update and maintain internal client and partner lists
- Register all partner leads within relevant partner portals
- Maintain and advance partner certification requirements
Qualifications
- Bachelor’s degree in marketing, communications, journalism, or a related field
- 4-6 years of experience in partner marketing, demand generation or account-based marketing role within the B2B industry
- Excellent written, verbal, and digital communication skills
- Creativity to produce exciting and interesting content
- Extensive experience working on and delivering messages through a variety of platforms
- Organizational skills and the ability to multitask and prioritize projects while managing competing priorities in a fast-paced environment
- Data-driven approach to continuously measure and evaluate impact and value, and a desire to iterate programs as they grow
- Occasional travel required
Additional Information
Voted one of LA's Best Places to Work six times in eight years, Guidance offers an exceptional culture, team environment, career growth, generous compensation, social clubs, weekly events and an unrivaled reputation. Come join us!
During Covid
- Work remotely or at home
- Our office has been closed since 3/13/20
Post-Covid
- Lunches, sodas, snacks, coffee, tea, espresso, hot chocolate, desserts
- Avoid the commute with our work from anywhere program
- Ideal location in Silicon Beach with local access to restaurants and services
- Lunch Lotto events to get you outside with friends at new places
- Dodgers, Lakers, Kings games
- Pajama Parties, Star Wars Day, Ice Cream Trucks, Oscar Parties, Valentine's Day Card Design, Murder Mysteries, Sushi Nights, Pirate Day, and other monthly themed events
- Dog friendly office
- Massage days
- Award winning office design
- Cultcha Club (the designers of fun so you can enjoy yourself)
- Guidance Green (the caretakers of our planet who make it easy and fun for you to participate)
- Generous PTO
- Outstanding compensation
- Traditional 401k or Roth IRA
- Exceptional health, dental, and vision insurance with Flexible Spending Account (FSA)
- Professional development, certificate courses and coaching programs
All applicants must be a strong fit with Guidance's core values:
- Honesty, integrity and fairness
- Respect for individual ability, creativity and diversity
- Teamwork and open communication
- Passion and commitment
- Enjoyment of work and life
Learn more at https://www.guidance.com
Guidance is an equal opportunity employer.
Guidance, the global ecommerce leader of Magento, Episerver, Shopify Plus and BigCommerce solutions, invites you accelerate, win and evolve. Our renowned technology and creative innovators have shaped ecommerce for 25 years across thousands of mid-market and enterprise brands, manufacturers and retailers in both B2C and B2B. We deliver award-winning customer experiences that outperform the competition and define tomorrow's industry champions.
If you would like to work with category leaders like FitBit, Popcultcha, K-Swiss, Foot Locker, James Perse, Travis Mathew, Vince Camuto, Kate Somerville, Brixton and Huf, we want to meet you.
Guidance seeks a Director of Partner and Channel Marketing who will be the voice of Guidance to our growing partner ecosystem. You will create and execute a partner development strategy to enhance the business relationships between Guidance and its channel partners, including strategic platform partners like Magento, Optimizely, Shopify Plus and BigCommerce. Partners will work closely with you as Guidance’s primary point of contact, and you will collaborate with internal teams (i.e., CX, project management and development) to focus on driving revenue, retention, and relevancy for both Guidance and its partners.
This role reports to our CIO/Head of Sales.
Responsibilities
- Develop strategies and materials for partner enablement and co-marketing activities in support of the sales strategy
- Manage and lead all aspects of marketing plans and partner-facing events
- Create and execute quarterly marketing plans with primary platform partners to generate demand and meet sales pipeline objectives
- Develop content for partner marketing opportunities including webinars, blog posts, social media, and PR
- Create and manage content to support partner programs
- Manage, track and report on opportunities generated by platform partners
- Be the single point of contact for all internal customers representing the needs and opportunities for communicating to and engaging with partners
- Track and report progress on KPIs and ROI metrics, including performance of partner marketing programs
- Update and maintain internal client and partner lists
- Register all partner leads within relevant partner portals
- Maintain and advance partner certification requirements
- Bachelor’s degree in marketing, communications, journalism, or a related field
- 4-6 years of experience in partner marketing, demand generation or account-based marketing role within the B2B industry
- Excellent written, verbal, and digital communication skills
- Creativity to produce exciting and interesting content
- Extensive experience working on and delivering messages through a variety of platforms
- Organizational skills and the ability to multitask and prioritize projects while managing competing priorities in a fast-paced environment
- Data-driven approach to continuously measure and evaluate impact and value, and a desire to iterate programs as they grow
- Occasional travel required
Voted one of LA's Best Places to Work six times in eight years, Guidance offers an exceptional culture, team environment, career growth, generous compensation, social clubs, weekly events and an unrivaled reputation. Come join us!
During Covid
- Work remotely or at home
- Our office has been closed since 3/13/20
Post-Covid
- Lunches, sodas, snacks, coffee, tea, espresso, hot chocolate, desserts
- Avoid the commute with our work from anywhere program
- Ideal location in Silicon Beach with local access to restaurants and services
- Lunch Lotto events to get you outside with friends at new places
- Dodgers, Lakers, Kings games
- Pajama Parties, Star Wars Day, Ice Cream Trucks, Oscar Parties, Valentine's Day Card Design, Murder Mysteries, Sushi Nights, Pirate Day, and other monthly themed events
- Dog friendly office
- Massage days
- Award winning office design
- Cultcha Club (the designers of fun so you can enjoy yourself)
- Guidance Green (the caretakers of our planet who make it easy and fun for you to participate)
- Generous PTO
- Outstanding compensation
- Traditional 401k or Roth IRA
- Exceptional health, dental, and vision insurance with Flexible Spending Account (FSA)
- Professional development, certificate courses and coaching programs
All applicants must be a strong fit with Guidance's core values:
- Honesty, integrity and fairness
- Respect for individual ability, creativity and diversity
- Teamwork and open communication
- Passion and commitment
- Enjoyment of work and life
Learn more at https://www.guidance.com
Guidance is an equal opportunity employer.
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