ABOUT US:
Built around our mission, we started Athletic Greens more than a decade ago as a way to bring comprehensive and convenient daily nutrition to just about everybody. Originators of the Essentialist Nutrition movement, our philosophy is to focus on a very small number of products based on what the latest science indicates is essential to human health.
AG1 is made from the highest quality ingredients, in accordance with the strictest standards and obsessively improved based on the latest science. 75 vitamins, minerals, and whole-food sourced nutrients in one convenient daily serving. Optimized for athletes, life-letes, and everyone in between. Vegan, Paleo, and Keto-friendly. One scoop or travel packet, 8 ounces of water. Every day. That's it.
Our mission is to empower people to take ownership of their health.
THE ROLE:
We are looking for a data-driven Creative Strategy Manager who will own creative development across our growth marketing channels and ensure we are constantly iterating and testing new content. This role is equal parts creative and analytical, bridging the gap between our Growth team and our internal and external creative partners. This role will be key to unlocking aggressive business growth by helping us deliver the right creative and messaging to potential customers at the right time. Channels include, but are not limited to, paid social (Facebook, Instagram, TikTok), YouTube, display, programmatic and direct mail. This role will report to our Director, Digital Acquisition, and work cross-collaboratively with growth marketing, creative, brand, and digital product. The Creative Strategy Manager will directly manage our Growth Creative Pod, which includes third-party creative agencies, copywriter, designer, video editor, and a creative project manager.
The ideal candidate brings a passion for developing effective ad creative and solving growth challenges, while also demonstrating the ability to think analytically and make data-driven decisions.
WHAT YOU'LL DO:
- Own the development cycle of best-in-class performance creative content from start to finish. This includes, but is not limited to: developing our testing/iteration roadmap, writing briefs, facilitating content production, and leveraging creative results to inform future testing and both short and long-term strategy.
- Transform creative performance and insights into codified learnings and actionable next steps that align with our results-driven content strategy and internal Creative Playbook.
- Map out Growth team’s content needs across various channels, brainstorm ideas for new creative, deliver detailed briefs to creative partners, manage production schedule and ensure timely delivery of effective, attention-getting assets.
- Manage internal and external partners such as creative agencies, in-house and freelance designers, copywriters, project managers, content creators, and influencers to source and develop content for use across growth marketing channels.
- Research and benchmark ad creatives from other brands and keep the team up-to-date on creative trends in the market. Share insights and observations that will help to inform business decisions.
- Coordinate with our Partnerships/Influencer team to identify relevant influencers and help secure content usage rights to promote across paid channels.
- Utilize customer insights to develop content frameworks that address pain points and support the customer journey across our various personas; deliver the right message to the right people.
- Collaborate with our Brand team to ensure our content always aligns with our brand initiatives and positioning while informing the organization about what is working across performance/growth creative.
- Develop, document and store content, briefs and agreements in an organized and retrievable manner.
- Manage legal and licensing agreements related to content in coordination with our Legal team.
WHAT WE'RE LOOKING FOR:
- 3-5 years of in-house or top-tier agency experience with a proven track record of leading performance creative strategy across paid media channels. DTC experience strongly preferred.
- 2+ years of people management experience preferred.
- Deep understanding of growth marketing channels and creative best practices.
- The ability to thrive in a fast-paced environment with a consistent “can-do” attitude. You see ambiguity as a challenge and not a deterrent.
- A proven interest in broader cultural conversation across social media around key topic areas: health and wellness, sports, social trends, memes, etc.
- Constant stream of creative ideas, and a demonstrated track record of facilitating and bringing them to life.
- Proven analytical ability - you can digest data and turn insights into actionable creative strategy that drives growth. You are comfortable operating across spreadsheets and storyboards.
- A process-oriented builder: Can identify team needs and help develop workflows from the ground up.
- Strong attention to detail and a proven ability to manage multiple work streams at once.
- Strong interpersonal, written communication, and organizational skills.
- A full life outside of work with personal passions and hobbies!
WHAT'S IN IT FOR YOU?
- A 100% remote working environment, which has been implemented from day one.
- An immensely strong company culture that is enforced through the hiring process ensures values alignment and a highly collaborative team.
- 90% premium coverage for top medical, dental and vision plans.
- Employer paid short-term disability and life insurance.
- A mission-driven approach to each and everything that we do, with an overall goal to significantly improve our customer's health and wellness.
- Paid maternity and paternity leave to allow you to spend time with your new family.
- A monthly fitness class credit to support you on your health and fitness journey.
- Annual company-wide retreats and quarterly department-wide meet-ups (COVID permitting).
- A 401k plan with company-matching because life is an opportunity and we care about your future.
- Paid holidays and an unlimited vacation policy to ensure you have a healthy work-life balance.
- The opportunity to work with passionate, high-growth, business-minded colleagues.
- A brand new company laptop and a generous home-office budget so you can work your best.
- Access to Athletic Greens product and swag items.
Athletic Greens is an Equal Opportunity Employer. We are committed to inspiring fulfilling lives, starting with a focus on health and we believe this starts in the workplace. We do this by providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where all team members can thrive, feel a sense of belonging, and make a difference in the world together. We do not discriminate based on age, race, color, religion, sex, sexual orientation, gender identity, national origin, pregnancy, veteran status, disability, or any other status protected by law. We are an equal opportunity employer.
Built around our mission, we started Athletic Greens more than a decade ago as a way to bring comprehensive and convenient daily nutrition to just about everybody. Originators of the Essentialist Nutrition movement, our philosophy is to focus on a very small number of products based on what the latest science indicates is essential to human health.
AG1 is made from the highest quality ingredients, in accordance with the strictest standards and obsessively improved based on the latest science. 75 vitamins, minerals, and whole-food sourced nutrients in one convenient daily serving. Optimized for athletes, life-letes, and everyone in between. Vegan, Paleo, and Keto-friendly. One scoop or travel packet, 8 ounces of water. Every day. That's it.
Our mission is to empower people to take ownership of their health.
We are looking for a data-driven Creative Strategy Manager who will own creative development across our growth marketing channels and ensure we are constantly iterating and testing new content. This role is equal parts creative and analytical, bridging the gap between our Growth team and our internal and external creative partners. This role will be key to unlocking aggressive business growth by helping us deliver the right creative and messaging to potential customers at the right time. Channels include, but are not limited to, paid social (Facebook, Instagram, TikTok), YouTube, display, programmatic and direct mail. This role will report to our Director, Digital Acquisition, and work cross-collaboratively with growth marketing, creative, brand, and digital product. The Creative Strategy Manager will directly manage our Growth Creative Pod, which includes third-party creative agencies, copywriter, designer, video editor, and a creative project manager.
The ideal candidate brings a passion for developing effective ad creative and solving growth challenges, while also demonstrating the ability to think analytically and make data-driven decisions.
- Own the development cycle of best-in-class performance creative content from start to finish. This includes, but is not limited to: developing our testing/iteration roadmap, writing briefs, facilitating content production, and leveraging creative results to inform future testing and both short and long-term strategy.
- Transform creative performance and insights into codified learnings and actionable next steps that align with our results-driven content strategy and internal Creative Playbook.
- Map out Growth team’s content needs across various channels, brainstorm ideas for new creative, deliver detailed briefs to creative partners, manage production schedule and ensure timely delivery of effective, attention-getting assets.
- Manage internal and external partners such as creative agencies, in-house and freelance designers, copywriters, project managers, content creators, and influencers to source and develop content for use across growth marketing channels.
- Research and benchmark ad creatives from other brands and keep the team up-to-date on creative trends in the market. Share insights and observations that will help to inform business decisions.
- Coordinate with our Partnerships/Influencer team to identify relevant influencers and help secure content usage rights to promote across paid channels.
- Utilize customer insights to develop content frameworks that address pain points and support the customer journey across our various personas; deliver the right message to the right people.
- Collaborate with our Brand team to ensure our content always aligns with our brand initiatives and positioning while informing the organization about what is working across performance/growth creative.
- Develop, document and store content, briefs and agreements in an organized and retrievable manner.
- Manage legal and licensing agreements related to content in coordination with our Legal team.
- 3-5 years of in-house or top-tier agency experience with a proven track record of leading performance creative strategy across paid media channels. DTC experience strongly preferred.
- 2+ years of people management experience preferred.
- Deep understanding of growth marketing channels and creative best practices.
- The ability to thrive in a fast-paced environment with a consistent “can-do” attitude. You see ambiguity as a challenge and not a deterrent.
- A proven interest in broader cultural conversation across social media around key topic areas: health and wellness, sports, social trends, memes, etc.
- Constant stream of creative ideas, and a demonstrated track record of facilitating and bringing them to life.
- Proven analytical ability - you can digest data and turn insights into actionable creative strategy that drives growth. You are comfortable operating across spreadsheets and storyboards.
- A process-oriented builder: Can identify team needs and help develop workflows from the ground up.
- Strong attention to detail and a proven ability to manage multiple work streams at once.
- Strong interpersonal, written communication, and organizational skills.
- A full life outside of work with personal passions and hobbies!
- A 100% remote working environment, which has been implemented from day one.
- An immensely strong company culture that is enforced through the hiring process ensures values alignment and a highly collaborative team.
- 90% premium coverage for top medical, dental and vision plans.
- Employer paid short-term disability and life insurance.
- A mission-driven approach to each and everything that we do, with an overall goal to significantly improve our customer's health and wellness.
- Paid maternity and paternity leave to allow you to spend time with your new family.
- A monthly fitness class credit to support you on your health and fitness journey.
- Annual company-wide retreats and quarterly department-wide meet-ups (COVID permitting).
- A 401k plan with company-matching because life is an opportunity and we care about your future.
- Paid holidays and an unlimited vacation policy to ensure you have a healthy work-life balance.
- The opportunity to work with passionate, high-growth, business-minded colleagues.
- A brand new company laptop and a generous home-office budget so you can work your best.
- Access to Athletic Greens product and swag items.
Athletic Greens is an Equal Opportunity Employer. We are committed to inspiring fulfilling lives, starting with a focus on health and we believe this starts in the workplace. We do this by providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where all team members can thrive, feel a sense of belonging, and make a difference in the world together. We do not discriminate based on age, race, color, religion, sex, sexual orientation, gender identity, national origin, pregnancy, veteran status, disability, or any other status protected by law. We are an equal opportunity employer.
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